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Also, determine future content strategies by looking at past metrics that indicate success, like social media shares and comments. A viable content strategy handles the entire lifecycle of the material, from creation to maintenance to removal.
Corporate blogs as e-CRM tools – Building consumer engagement through content management
For example, CreditRepair. Another prime example of content strategy is the golf tournament organizing blog found on BestOutings. Their blog is dedicated to providing useful information to its readers who are planning their next charity golf outing.
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From useful tips to tournament organizing software, this blog has everything. Consistency is paramount here. Blogging once every week or two is akin to not blogging at all. Blogging at least once a day is ideal. And if you have a great idea for a post, put it up immediately.
Strategies and Tools for Corporate Blogging
Attend to all the queries and comments, too. Your content should have quotes, snippets for sharing on social networks and links to authoritative sources, as this kind of modern optimization reels in lots of traffic. On top of being honest and informative, your blog should be personality driven. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Table of Contents Chapter One: How the evolution of the web created the need for blogger relations Chapter Two: Determining if your organization should conduct blogger relations? Request an e-inspection copy.
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